Passive income now is NOT a get rich quick scam!

Using Case Studies To Create Connection With Your Readers

by MD on August 4, 2010

Writing “quality content” has become a must for anyone that wants to grow their new blog. This leads to the super-important question, how do you consistently write quality content? I feel that you need to switch up the content that you write. Instead of writing in the same fashion, you could try writing a different type of a post. One of the types of articles that you could write is a case study.

Why a case study?

Because it’s not a theoretical or “what if” post. A case study is a concrete example of how one person achieved success. People also love to hear from people that have “been there and done that.” A case study is a chance to show case an interesting tale.

A case study is also an excellent opportunity to learn from someone else. You have the chance to sit down and pick the brain of someone that has reached a specific goal before you. You’re essentially killing two birds with one stone. You get to learn from a successful individual and you get a quality blog post out of it.

A case study on who?

On someone in your field. Someone that has accomplished something you would like to one day. An individual that has made a huge impact on a specific industry– or you could do a case study on someone on their way up. Either way a case study should outline the trials and tribulations that someone you admire has gone through.

My favorite case study was when I wrote about a friend that works as a tutor and makes decent money at it. Instead of writing about something that I don’t know anything about, I reached out to my social circle for help. My friend was more than willing to help me out and share tips with me on how one could be a profitable tutor. We actually went so deep into details that my friend shared with me on how he earned $2,100 from tutoring.

Will I apply my own advice? Yes I plan on conducting a few case studies here in the near future. Stay tuned guys.

Blogging for money is clearly a core aspect of earning an active/passive income online. I’m not in any position to be running a blog on how-to blog, but I feel that I’ve read enough and spoken with some of the most successful bloggers, that I could at least pass along some of the knowledge that they shared with me with you guys.

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